Word: mcdonaldization
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Dates: during 2000-2009
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...Desk gag: "McDonald's this week sold its one billionth hamburger. Why, do you realize that if all the meat in those burgers were stacked up, it would stretch to here?" - and he raises his hand a foot from the desk top. (McDonald's threatened to sue, not realizing it was goofy to demand a retraction for a joke...
DIED. CHARLIE BELL, 44, former chief executive of McDonald's; of colorectal cancer; in Sydney, Australia. Bell, who stepped down in November to fight his illness, spent just seven months on the job after replacing James Cantalupo, who died of an apparent heart attack last April...
...DIED. CHARLIE BELL, 44, former chief executive of McDonald's; of colorectal cancer; in Sydney, Australia. Bell, who stepped down in November to fight his illness, spent just seven months on the job after replacing James Cantalupo, who died suddenly of an apparent heart attack last April. Cantalupo and Bell had been the primary architects of the company's recent revitalization...
...take anything for granted. "We're like a little speedboat circling around an ocean liner, so we have to be more innovative," he says. In the past year, Hain has joined forces with two U.S. institutions--providing its Yves veggie burgers as part of the McVeggie at select McDonald's locations and working with Sesame Street on co-branded Earth's Best products. Earth's Best baby food is seen as a key to the company's success for its ability to draw in mainstream shoppers willing to pay a premium for organic food for their little ones...
...Americans flocked to see Super Size Me, Morgan Spurlock's documentary about what happens when you eat nothing but McDonald's food for a month. Now McDonald's is discontinuing its Super Size option...