Word: mcdonaldization
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Dates: during 2000-2009
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...Montreal, in baseball). But single-team ownership builds incentives to leverage local sponsors, a strategy the WUSA missed the first time. "It's really important for them to understand that soccer is a community-based sport," says sports consultant Carter. "Sure, it's nice to have national names like McDonald's on board. But it's also nice to have Joe's Service Station. You must create that local feel." DiCicco has proposed a salary cap to prevent one team from scooping up the stars...
DiCicco still has a long way to go. He has identified a group of interested potential owners--including old hands Hendricks, cable baron Amos Hostetter and Cox chairman Jim Kennedy--but none have made any commitments. Nor have any advertisers. McDonald's, Coca-Cola, apparel maker Under Armour and Deutsche Bank sponsored WUSA exhibition festivals in Los Angeles and Minneapolis, Minn., this summer, but as McDonald's marketing executive John Lewicki puts it, "We're in wait-and-see mode...
...Crimson golfers will attempt to put the Mulekicker Classic behind them as they prepare for the McDonald Cup hosted by Yale this upcoming weekend. Harvard will send its more experienced players—two seniors and a junior—to compete in New Haven...
...commute - and, after hours, the throbbing, beery era of Sydney's pub rock: Midnight Oil, INXS, the Angels, the Radiators. Latham and his cohorts first faced the job market in the prolonged recession of the early 1980s. He is old enough to remember the cold war and life before McDonald's, yet young enough to have caught the first wave of the information revolution and be the father of two boys not yet in school. That's the when...
...billions. "I was never interested in just playing to one market or genre," he says. "I want everybody to get my music." So far, everyone has. His first two albums sold 15 million copies, and in many ways he has become the hip-hop Shania Twain (another ex-- McDonald's employee who grew up poor and writes songs designed to ring registers in every genre). But whereas Twain takes pop songs and countrifies them or vice versa, Nelly is an integrationist. His exuberant rolling delivery--he has never met a hard consonant--naturally places him between the commercial lodes...