Word: mcdonaldization
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Dates: during 2000-2009
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...days, a trim, fit, politically correct fellow named Morgan Spurlock took all his meals--breakfast, lunch and dinner, no exceptions, no excuses, no midnight raids on the fridge for a side salad--at McDonald's while directing the film crews recording his horror story...
Spurlock's critics--some of them paid operatives of the food industry--say it's no mystery that he gained weight force feeding himself Big Macs to the tune of 5,000 calories a day. One of his detractors put herself on an all-McDonald's diet and managed to lose 10 lbs. in 30 days, eating fewer than 2,200 calories a day. Her movie is due out in late summer...
...agree that Americans need to increase their level of activity. On this there is a broad consensus. We saw food industry groups such as Pepsi and McDonald?s supporting activity programs, giving away step counters, etc. We?ve heard about government efforts: HHS Secretary Tommy Thompson?s ?Small Steps? idea to promote activity and the very entertaining public service ads his department has created, showing lost love handles near the staircase and lost double-chins in the vegetable aisle. We heard about the CDC?s VERB campaign promoting activity for kids and were moved by the sentiments of Lynn Swann...
...have seen leadership from the Ruby Tuesday chain of restaurants in offering detailed dietary information right on the menu. Now they are reaching out with a new, healthier kids menu. We need more of that. We?ve seen McDonald?s respond to health concerns with new salad offerings and, we just learned, some changes to their kids? menus, such as apple slices for dessert...
...Corporations like Pepsico look at the obesity epidemic as a business opportunity. Michelle Rosen, Senior Director at McDonald?s said that they needed to add ?more food choices to their balanced portfolio.? Since McDonald?s relaunched their salad campaign last year they?ve served over 200 million salads. Sliced apples and 1% milk are the next menu additions...