Word: mcdonaldization
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Dates: during 2000-2009
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...Fast-food giants such as McDonald's procure beef from all over, but Yoshinoya imports almost 100% of its meat from cheap U.S. producers. When Japan banned imports of American beef in late December because of mad-cow disease, Yoshinoya chief executive Shuji Abe called it "the worst of worst-case scenarios" and then announced the unthinkable: Yoshinoya's 980 Japanese outlets would run out of beef by mid-February. Gyudon aficionados rushed the counters, and sales jumped 10% from the previous month. Now the company concedes it might buy domestic or Australian beef, even though its prices would rise...
...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu...
...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu...
...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu...
...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu...