Word: mcdonaldization
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Dates: during 2000-2009
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Bryant has two constituencies to worry about: 12 jurors and the tens of millions of his fans whose approval pushes Nike, Coca-Cola and McDonald's to pay big bucks for his face. Every athlete's endorsement agreement has a public disrepute clause that lets the sponsor duck out if, as one contract reads, "any party or its principal(s) is indicted on a felony criminal charge of moral turpitude...
...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu...
Manufacturers seemed braced for the move. Even before the ruling, food giant Kraft announced it was reducing trans-fat levels in many products. Last year McDonald's said it would do the same with its French fries, though it has yet to make the change. Frito-Lay already lists trans fats on its products; others are likely to follow...
Some people are opting for a simpler approach. Babs McDonald, 49, and her husband Ken Cordell, 59, of Athens, Ga., have already bought plots in Ramsey Creek Preserve, a 33-acre South Carolina cemetery dedicated to environmentally friendly burials. They shudder at the thought of going the "conventional route"--being embalmed and then buried in a fancy casket. "Just dig a hole, put me in it, then cover me back up," says McDonald. Come that day, they plan to be buried dressed in jeans and T shirts and wrapped in cotton shrouds. Says Cordell, an environmental scientist: "I figure...
...IMPRISONED. JOSE BOVE, 50, militant French farm leader; for 10 months for destroying genetically modified food crops; outside Montpellier, France. Propelled to fame as an opponent of globalization when he partially dismantled a McDonald's restaurant in 1999, Bov? was spirited to jail by helicopter following a dawn raid on his farm by 80 antiriot cops. Bov?'s conviction stems from protests denouncing the dangers of genetically modified crops, during which he demolished experimental plots of rice and corn...