Word: mcdonaldization
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Dates: during 2000-2009
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...takes regular requests for the Backstreet Boys and Christine Aguilera. But America - and Americans - are not embraced by all. A deadly reminder of that came at 9.15am Tuesday when an unknown gunman shot dead an American civilian and critically wounded a second at an intersection close to a McDonald's restaurant a few miles southeast of Camp Doha, the main American army base in Kuwait...
Sources: New York Times (2); JAMA; Wall Street Journal; McDonald...
...their messages across in a media- saturated marketplace. SMS marketing, combined with conventional ads, gives advertisers an edge because mobile phones are nearly always with their users, allowing them to immediately respond to what they see on TV, billboards or in-store campaigns. Global brands such as Coca-Cola, McDonald's, L'Oréal and Stella Artois have all discovered that SMS is an efficient and cost-effective way to reach the high- spending 14- to 35-year-old demographic. And SMS marketing will become even more compelling as mobile phones with color screens allow for the transmission...
Greenpeace 'McDonald's Forget global warming. Hell must be freezing over: the enviro group Greenpeace praised McD's, usually a top target, for opening the world's first hydrofluorocarbon-free restaurant, in Denmark...
...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu