Word: mcdonaldization
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Dates: during 2000-2009
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...Idolo may be too young to order her own food, but the 2-year-old knows what she wants. As her father Marco unpacks the Happy Meal he ordered for her at a Barcelona McDonald's, she ignores the chicken nuggets and French fries, and instead holds out her hand in eager anticipation for the best part of the meal: a small plastic statue of the Star Wars character Yoda. "Sometimes I think we just buy these for the toys," says Marco...
...banned from advertising, half of all TV shows on air must be European, and so on. It's no surprise that France's colorful antiglobalization activist José Bové, who happens to sport a Gallic handlebar mustache, has been dubbed a modern-day Asterix for his campaigns against McDonald's and genetically modified foods...
...presents a problem. How can a huge commercial hit continue to represent the little guy? Asterix is not just the biggest comic-book star in France these days, but in the whole of Europe. Asterix merchandising is big business, from video games, plush toys and shampoos to, yes, even McDonald's Happy Meals. (Read "Hooked on McDonald...
Harvard came out on top in the shot count, 10-7, and rookie Kaitlin Spurling and senior Anna McDonald each had scoring opportunities, with McDonald hitting the pipe on a breakaway shot...
...Some companies as well as entrepreneurs see an opportunity in the coming need. A McDonald's franchisee recently opened an electric-vehicle charging station in Cary, N.C. "The networked, grid-friendly charging stations are a perfect complement to the many innovative green features of the restaurant," says Ric Richards, president of Richard's Advantage Inc., the owner of the franchise. Also, Starwood Hotels is installing charging stations in some of its Element hotels, including those in Lexington, Mass.; Las Vegas; and Dallas...