Word: mcdonaldization
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Dates: during 2000-2009
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Colgate snipers Andy McDonald and Darryl Campbell attempted an encore performance by both equalizing the score and taking a 4-3 lead barely three minutes in to the third...
Within twenty seconds of each other, McDonald crashed the net twice in an attempt to equalize the score. But senior goaltender J.R. Prestifilippo had clearly recovered from the previous night's attack, holding McDonald...
Only 41 seconds in to the final period, McDonald proved why he's one of the top centers in the league, effortlessly netting a wrist shot in the top right shelf, once again to tie the score. Campbell's goal at 2:57 came on another four-on-four, putting the Red Raiders...
...tuned into the unfamiliar game and not even the commercials, one thing that I thought would have been constant over the year had changed. McDonald's and Coca-Cola, companies once considered dependable for creative advertisements, were replaced by no-name dot.com companies. And the dot.coms took expensive advertising time, put on cheap ads and got everyone's attention. The profusion left them all muddled together--I remember cowboys herding cats and a monkey dancing, but I cannot remember any of the names of the companies or what the advertisements hoped to promote...
...March, new technology will allow McDonald's drive-through customers in California to cut their wait for fries and McNuggets...