Word: mcdonaldization
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Dates: during 2000-2009
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DEVO sues McDonald's over Happy Meal--toy likeness. McWhip...
...Shutting laggard stores is hardly an unprecedented strategy. When McDonald's was struggling in late 2002 and early 2003, it announced the closure of nearly 700 stores in order to weed out less-profitable operations and focus on improving returns at existing stores. To drive traffic to those stores, the hamburger heavyweight then buckled down on product development, rolling out new offerings like salads. Starbucks is also kicking up its R&D machine, debuting, among other things, smoothie-style drinks later this month...
...ahead. Resizing its footprint to better fall in line with demand is a step in the right direction, but hardly a cure-all. Morgan Stanley's Glass points to "deteriorating underlying trends," such as the slowing economy and stepped-up coffee competition from the likes of Dunkin Donuts and McDonald's. Steven Kron, an analyst at Goldman Sachs, pointed out in a research note that while short-term investors may be enthusiastic about store closings, long-term investors still need to know more about how broader business trends play out. He has made no change to 12-month price target...
...something reassuring in the idea that this expanding global community that seems to threaten the individuality of unique and vibrant societies has actually been around all along, and what is happening now is just the natural progression of things. At least, that is what I tell myself as Ronald McDonald watches me wash down my bulgogi burger with a refreshing Coca-Cola...
...still don't feel that it's breakfast. (After all, McDonald's slaps that exact same chicken patty on a roll with pickles and sells it at lunch as the Southern Style Chicken Sandwich.) I need to be eased into my day with something comfortingly soft or sweet. And breakfast meats of any kind gross me out. But if everyone else is eating sausage and bacon, I am not going to judge people for a fried-chicken biscuit. They are pioneers. Thirsty pioneers, no doubt, but pioneers...