Word: mcdonaldization
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Dates: during 2000-2009
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...America without any negatives," says Robin Dunn Marcos, head of the Phoenix office of the IRC. "Their expectations are not exactly met." Faeza noticed that not every building was a skyscraper, not every car was new. Most of all, not everyone was rich. After a pit stop at McDonald's--Khattab insisted that his first food in America be a Happy Meal--Olwan pulled up to their new home, a low-slung warren of apartments on a hardscrabble stretch of West Indian School Road in Phoenix. The $450-a-month unit picked out for them had a busted air conditioner...
...Heck, while they're at it, why not sell tacos in Mexico? Yum is doing both, with the test-marketing of East Dawning in Shanghai and the opening of a Taco Bell in Monterrey last fall. Yum's iconoclastic CEO, David Novak, likens it to how Ray Kroc of McDonald's brought hamburgers to America. "I asked, What's the hamburger in China?" he says. "Obviously, it's Chinese food." Except Kroc was an American selling American food to Americans. Is this brilliant, or is Novak half-Kroc...
...separately since 2005. Profits from Yum's stores in China, Thailand and Taiwan popped 37% in 2006, while all other international profits grew 11%, domestic a mere 3%. A KFC opened nearly every day in China last year, and KFCs and Pizza Huts now number more than 2,300. (McDonald's has about 1,000 restaurants, not that Yum keeps track.) Sam Su, who runs Yum in China, projects 20,000 stores someday. "We're nowhere close to saturation at all," he says. "The sky is the limit...
...cartoons sparked a merchandise bonanza, and about 3,000 products and services have used the Smurf brand image, from McDonald's to VW, Coca-Cola and Kellogg's. Candy maker Haribo has sold more than 6.5 billion of its jellied Smurf sweets over the past two decades, while over 10 million Smurf CDs have been sold in the last three years alone. There was also a traveling ice show, a France theme park called Big Bang Schtroumpf (as well as Smurf attractions cropping up in five U.S. and Canadian theme parks), and the smash hit The Smurf Song by Dutch...
...first period, sophomore forward Anna McDonald found the back of the net when her shot bounced off of the stick of Saints goaltender Meaghan Guckian and into...