Word: mcdonaldization
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Dates: during 2000-2009
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...everyone in the world has been happy to greet Ronald McDonald when he moves to town. Many see the corporate juggernaut as a symbol of American economic and cultural chauvinism, and European nations in particular have viewed American-style fast food as an insult to their cherished national cuisines. Bermuda banned all fast-food restaurants to squelch a McDonald's planned for the island. A French farmer, Jose Bove, became something of a national hero in 1999 after he and a band of activists destroyed a McDonald's under construction to protest globalization and "bad food." The next year...
...McDonald's had grown to 31,967 locations in 118 countries. Of those, only about 14,000, or 45%, were in the U.S. With 58 million daily customers worldwide, McDonald's are now so ubiquitous around the globe that The Economist publishes a global ranking of currencies' purchasing power based on the prices charged at the local Mickey D's, dubbed the Big Mac Index. That's not to say that every nation carries the same menu items: choices vary widely depending on location. The biggest seller in France after the Big Mac is a mustard-topped burger called...
Since its founding in 1948, McDonald's has grown from a family burger stand to a global fast-food behemoth, with more than 30,000 locations in 118 countries. Those nations, however, are about to have their ranks reduced by one: the Golden Arches are pulling up stakes in Iceland this week, and Icelanders pining for a Big Mac and large fries will soon be going hungry. The global chain says it is shuttering its three stores in the capital, Reykjavik, citing the collapse of the local economy and the high cost of imports. The closures aren't a first...
Dick and Mac McDonald opened their eponymous burger stand in 1948 in San Bernardino, Calif. Under the guidance of Ray Kroc, a onetime milkshake-mixer salesman wowed by the restaurant's success, McDonald's franchises grew swiftly: by the end of the 1960s, there were more than 1,000 across the U.S. The first international franchise opened in 1967 in British Columbia, and was followed by another in Costa Rica later that year. From there, the chain spread steadily: over a six-month period in 1971, Golden Arches popped up on three new continents, as stores launched in Japan, Holland...
...regardless of whether you like their food or their policies, McDonald's is still widely seen as one of the true vanguards of peaceful globalization. After 14 years of discussions with the Kremlin, the Soviet Union's first McDonald's opened in Moscow in 1990 - a move credited with helping thaw Cold War tensions. Columnist and author Thomas Friedman has asserted that nations with McDonald's locations do not go to war with each other - the so-called Golden Arches Theory of Conflict Prevention - although that thesis notably collapsed in the case of the 2008 war between Russia and Georgia...