Word: mcdonaldization
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Dates: during 2000-2009
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Over my morning coffee (a grande nonfat latte), I read the news this week that a battle is brewing between Starbucks and McDonald's. According to the story, McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-thru windows to some of their locations...
...faux living room where customers could get a decent coffee drink and read their newspapers; the other, a riot of plastic-and-vinyl booths and bright fluorescent lighting where meals are counted in billions served. I wondered if it was really possible for these two worlds to collide. If McDonald's built its own version of a grande nonfat latte, would Starbucks customers come...
...extra motivation against the Eagles (8-8-3, 4-5-1 Hockey East) from a loss to BC last year in triple overtime of the first round of the Beanpot tournament. Jenny Brine scored the game-tying goal in that contest with eight minutes left to play but Anna McDonald, a current Harvard sophomore who transferred from BC, knocked one in for her old team at the 14:13 mark of the third overtime. “I think for us when we played that three-overtime game it really came down to who wanted it more...
...recently constituted line of Wilson, McDonald, and freshman Liza Ryabkina had the most offensive success, coming up with 10 of the Crimson’s 27 shots and three of Harvard’s goals...
...Early in the third period, freshman Katharine Chute was called for tripping. But it was Harvard who would capitalize on the penalty, as McDonald picked up a loose puck and skated in for the Crimson’s first shorthanded goal of the season...