Word: mcdonaldization
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Dates: during 2000-2009
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...years back, China wasn't much of an attraction for cattlemen. The Chinese traditionally serve beef sparingly, usually in stir-fried dishes, stews and hot pots for which tough, lean meat suffices. But the rise of McDonald's in China in the 1990s is credited with popularizing the all-beef patty, and today upscale restaurants and hotels in major cities commonly put steak on the menu. Consumption has risen 31% in the past five years alone, according to the U.S. Department of Agriculture. "The beef market is exploding," says Western Cattle president Jim Mueller. He's not exaggerating. Owing...
Josie Natori didn't set out to revolutionize the lingerie industry. She might easily have ended up with another business: McDonald's franchises ("They wouldn't let me open in Manhattan," Natori recalls) or antique furniture reproduction ("The chairs weighed more than I did") or even a car wash ("We would park and count the cars that went into them"). In her search, Natori, 60, who was born and raised in the Philippines but moved to New York City in 1964, was merely trying to satisfy an entrepreneurial urge that she traces back to her grandmother, who owned several businesses...
...Asked whether new plants should be required to withstand rogue-airplane attacks, the Democrat offered, "When they change the law to require absolute assurance of perfect protection, there won't be a lot of nuclear reactors in this country. Also, there won't be a lot of cars or McDonald's." He was 58 and had melanoma...
...participants thought the contents tasted better in the jar that had a name-brand label on it. In another study, published this month by researchers at Stanford University, children given the same French fries and chicken nuggets in different packaging preferred the taste of the food delivered in McDonald's wrappers. "Ideally, a manufacturer increases the quality of a product, and that in turn increases word of mouth and media coverage," says Gigerenzer. "But advertising shortcuts this process. There's no longer a connection to quality...
...response to the growing obesity problem in the U.S., companies including McDonald's, Coca-Cola, PepsiCo, Kellogg, and Kraft created the Children's Food and Beverage Advertising Initiative last year to self-regulate the $10 billion worth of food and beverage messages they aim at young children each year. The initiative pledges to promote healthy lifestyles for youngsters by giving them healthier food and drink choices. It's a good start, says Robinson. "So far we have seen baby steps toward improving menus," he says, "but it remains to be seen whether these companies will follow through on their promises...