Word: mcdonaldization
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Dates: during 2000-2009
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...sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world--including Gap, McDonald's and Burger King--with songs tailored to reflect their identity. "What we're trying to capture is a brand's essence," says Bob Finigan, Muzak's vice president of product and marketing. "We express the intangibles of a brand's identity--their company values, their position in the market--through...
...McDonald's Supersize soda just got a friendlier name. Hugo is the new name for the 42-oz. (1.25 L) soft drink, which has more than 400 calories. The move is somewhat of a U-turn for the chain, which saw sales quadruple over the past four years thanks to healthy options like salads and apple dippers. Now critics say McDonald's is returning to its weighty ways. It is advertising Hugo in several languages, and critics accuse it of targeting the low-cost cup to minorities, who are disproportionately overweight...
LOOKING AHEAD When the fast-food chain opened in 1955, the largest soda was 7 oz. (about 200 mL). McDonald's execs defend Hugo, six times the size of the original, as just a summer promotion...
...sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world - including Gap, McDonald's and Burger King - with songs tailored to reflect their identity. "What we're trying to capture is a brand's essence," says Bob Finigan, Muzak's vice president of product and marketing. "We express the intangibles of a brand's identity - their company values, their position in the market - through...
...have lived in Japan some 25 years, and though Pico Iyer's Japanese friends may suggest eating at Colonel Sanders', I have never met any food-loving Japanese older than 14 who would opt for KFC or McDonald's. Junk food is junk food, and to suggest that it is somehow different in different regions is to let delusions substitute for the real world. Luther Link, SHIMODA, JAPAN...