Word: mcdonaldization
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Dates: during 2000-2009
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...have lived in Japan some 25 years, and though Pico Iyer's Japanese friends may suggest eating at Colonel Sanders', I have never met any food-loving Japanese older than 14 who would opt for KFC or McDonald's. Junk food is junk food, and to suggest that it is somehow different in different regions is to let delusions substitute for the real world. Luther Link, shimoda, japan...
Having spent a lot of my journalistic life in Cairo, I'm fond of Egyptian food. The garlic-spiced mashed fava bean dish called ful medames, for instance, which we eat for breakfast, lunch or dinner. My teenage daughter repudiated McDonald's after seeing Supersize Me, so when she's out with her friends, they go to a local hangout known for its kushari, a spicy mix of macaroni, rice, chick peas and lentils...
None of this was any easier after 9/11 and the Iraq war, which suddenly made the hamburger a symbol of Yankee imperialism. For a while, McDonald's was shaken by the anti-American sentiment, which took the form of picketing, boycotts, vandalism and decreased sales. (However, since McDonald's in Egypt went 100% locally owned, sales have soared to nearly 10 million burgers a year at its 50 outlets.) Lucille's slowed down but with a staff of 46 Egyptians and her son Jason, a former Denny's manager, has been winning back Egyptian hearts and minds one burger...
...according to Bankrate.com Then there is the fast-food aesthetic: simple, inexpensive service. ING Direct offers exactly one type of savings account and one type of checking account. There are no fees and no minimum balances. Signing up online takes five minutes--not much longer than a stop at McDonald...
...Cheese," it was chemist and food researcher Edwin Traisman. In the '50s, Traisman led the team at Kraft Foods that developed sliced cheese and the distinctly American spreadable snack Cheez Whiz. After leaving his post as Kraft's cheese-division director, he invented the freezing method for McDonald's French fries...