Word: mcdonaldization
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Dates: during 2000-2009
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...boost on March 27, when Yahoo! became the first major Internet firm to introduce a mobile-ad network, a service that allows companies to more easily place text, display and video ads on mobile-phone websites in 19 countries. Also leading the way are blue-chip brands including BMW, McDonald's and Proctor & Gamble, companies that are experimenting with mobile-marketing campaigns to find cost-effective ways to tap the medium. When BMW launched new models in China last year, it tried mobile-video ads as well as downloadable screen "wallpaper" and ringtones. "The click-through rates were unbelievable," says...
...long after we invented fast food, we ran out of Americans to serve it to, so we opened McDonald's on the Champs Elysées, in Tokyo's Ginza district and in Guatemala City's Zona Viva. Then those countries opened competitors--local fast-food restaurants making burgers, chicken wings and fries. And now those mimeographed restaurants are opening franchises...
Jollibee, with more than 1,400 stores in the Philippines and 11 branches in California, makes McDonald's look like a funeral parlor. Its mascot is a jolly bee, and the restaurants are blindingly happy, all giant, shiny yellow blocks, as if they were designed by an architect from Legoland. Even if you gave Walt Disney all the ecstasy in the world, he would not have come up with this. America, according to Jollibee, is clearly a place of childlike optimism. Jollibee's two most popular items are called the Yumburger and the Chickenjoy. The Yumburger has a weird, plasticky...
...report was nicely written. But do you really think that 80% to 90% of people care about where their produce comes from? I'll bet that the vast majority of your readers don't even consume a significant amount of fresh fruits and veggies. Think frozen dinners, pizza and McDonald...
...after a run of seven straight titles was snapped by the Eagles the year before, the Crimson erased deficits of 2-0 and 3-2 to force overtime. The extra minutes piled up. The Harvard band took off after the first bonus session. By the time BC forward Anna McDonald ended it late in the third OT and the post-game interviews were conducted, there was no other option but to take a cab back to Cambridge—the T was closed for the night...