Word: mcdonaldization
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Dates: during 2000-2009
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Ashley may be an extreme case, but she is a terrifying precedent. Critics note that development in the disabled can come very, very slowly, so deciding when a child is only 6 to change her body irreversibly could amount to a medical form of identity theft. Ann McDonald-Cacho in Berkeley, Calif., was told there was no hope for her son Philip, who had a diagnosis of the same condition as Ashley's. There's no way to know if Ashley will ever be able to sit up or control a wheelchair with her head as Philip eventually could. "They...
...funnier as the Seattle firm, with its shareholders clearly in mind, gets even bigger, selling more stuff, from hot food to hot music, in more places than ever before. Right now Big Green runs 12,440 locations worldwide, but the goal is 40,000, which would trump even McDonald...
...McDonald's doesn't try to behave like a chain of boutiques, and that's where the tension inside Starbucks lies. "The battle within the company is making sure growth doesn't dilute our culture," says founder and chairman Howard Schultz. In the Starbucks ethos, the best authority is decentralized, and the best decisions are made store by store. The company stays clear of focus groups, acts on its instincts and doesn't open franchises for fear of losing control. Schultz decided to sell the New York Times, not USA Today, in stores because, he says, "it felt right...
...cold sandwiches and salads. Hot lunch sandwiches and quiche, now being tested, might someday draw a midday crowd--a real prospect for a company that currently sees 60% of its sales before 10 a.m. And while executives won't admit it, ovens also hedge against competitors like Dunkin' Donuts, McDonald's and Burger King, which have been stepping up the quality and variety of their coffees...
...about Istanbul is that for everything you think you've learned, you'll find the opposite to be true. "It's about the dichotomy of contrast, old and new, cosmopolitan and yet so ancient. I remember as a boy getting lost in the bazaar and then stumbling into a McDonald...