Word: mcdonaldization
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Dates: during 2000-2009
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...Which brings me to the bar at Applebee's. The only meaningful difference between casual-dining restaurants and fast-food restaurants is that the former serve alcohol. (My Tuscan Shrimp Salad was nearly as fast as anything I could have eaten at McDonald's: it was delivered in under nine minutes.) But I found the Applebee's bar to be a ripoff. When I asked Cory, my bartender, for a margarita, he said proudly, "We have several!" (Everything said by Applebee's employees is uttered with unnecessary volume and transparently coached enthusiasm.) Cory then presented a huge drinks menu that...
...gorged on McDonald's for the 2004 documentary Super Size Me, then went to TV with his nonfiction series 30 Days on FX. Season 2 of Morgan Spurlock's critically acclaimed show--which explores what happens when you spend a month with someone on the opposite side of a controversial issue--premieres this week. TIME's Hillary Batchelder and Jeff Chu spoke with Spurlock, 35, about hamburgers, going to jail and growing up as a dancer in West Virginia...
Super Size Me was your breakthrough. Do you ever go to McDonald...
...Thanks to McDonald's, Holiday Inn, and Howard Johnson, one suddenly could travel coast-to-coast and eat from an unvarying menu and sleep in the same room every night. As Alphonse Karr might have mused, "The more one travels, the more one stays in the same place." Indeed, by now, the Interstates' uniform signages - emblazoned with the system's own red-white-and-blue shield icon; others proclaiming speed-limits and upcoming exits; and still others touting McDonald's, Best Western, Exxon, BP, and Wendy's - float through our subconscious like so many branded Jungian archetypes...
RHYMEFEST BLUE COLLAR This Chicago M.C. was a janitor, florist and McDonald's cashier before scoring as Kanye West's Jesus Walks co-writer, and his debut brings a touch of working-class humility to a genre desperate for it. On Brand New, Rhymefest and West trade verses, with West rapping about his consumer lust while 'fest advises, "Skip the brand name/ I won't brand you," and he admits that West, who produced, "hook[s] me up as long as I don't ask him for too much." These Days interrupts two verses about the monotony of everyday life...