Word: mcdonaldization
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Dates: during 2000-2009
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WADE'S WORLD What's the secret to NBA star DWYANE WADE'S success? Eminem and McDonald's. Before games, "I always get some me time," says the Miami Heat guard who last week took home the NBA finals MVP Award after leading his team to victory over the Dallas Mavericks. Before Game 6, D-Wade says, he listened to Eminem's Lose Yourself several times. "There's a lot of words in there that get your mind right." The 24-year-old also enjoys a diet regimen not endorsed by most sports nutritionists: "I'm a Quarter Pounder, double...
...TIME: Your high school coach said that back in the day, you were McDonald's number-one fan. You would never know that, given your physique. Do you still eat like that...
...WADE: No question. I get ragged on a lot about my eating habits. I'm always eating McDonald's and different things like that before the game. I tell my wife sometime, 'you don't need to cook, I'll just stop by McDonald's.' That's what I always ate when I was a kid. Now, I'm fortunate enough to have a good metabolism...
...faster we rush, the more time is left afterward to steal. To satisfy this desire, McDonald's has announced a major redesign of its restaurants, swapping out the polymer chairs and melamine tables for cushioned fabrics, stainless-steel tables and plasma-screen televisions. By mimicking the look and feel of our own living rooms, McDonald's will now encourage lingering. (The line between lingering and loitering has not yet been determined...
What are other chains doing? Wendy's plans to eliminate trans fats from its food; the Cheesecake Factory is doing so already. McDonald's backpedaled on a promise to cut trans fats and says it's studying alternative oils, as is Burger King...