Word: mcdonaldization
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Dates: during 2000-2009
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...each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president and coo. Reilly plans to put up 200 of those smart boards before the end of the year. That time-shift ability has fresh appeal for even the most familiar brands. McDonald's, for example, could advertise an Egg McMuffin in the morning and a Big Mac in the afternoon. "Selling day parts has never been an option for out-of-home advertisers before," says Jodi Senese, executive vice president of CBS Outdoor, which will unveil a network of 75 high-definition lcd subway-station signs...
...response from a mass audience, and the mainstream is learning to respect that. Soon after their unsanctioned VW spot hit the Net, viral admen Ford and Brooks were hired for a series of spoof political spots for Britain's Channel 4, and they've gone on to work for McDonald's and the Sci Fi Channel Europe, among others. Says Brooks...
...rethink their approach in order to reach increasingly distracted, multitasking, multimedia customers. That puts an even greater premium on creativity, which is just what Chuck Brymer plans to bring to the table as the new CEO of DDB Worldwide, the $1 billion global advertising agency whose clients include McDonald's and Johnson & Johnson. Brymer succeeds Ken Kaess, who died March 27. A former branding consultant, Brymer knows the importance of developing great ideas that form lasting impressions in our overcrowded minds. "Customers are smarter, more capable of tuning you out," he says. What was that, Chuck? Just kidding...
...same shops, the same food chains and the same clothing, and yet the French want to maintain their distinctiveness. They don't want to be like everyone else, and for that maybe we should be thankful. France is itself, quite simply and stubbornly, even though McDonald's and office lunches have made some inroads. In the end, the resistance will lose this battle. Maybe not this time, but eventually the inexorable tide of globalization will wash over France and make it more and more like everywhere else. Is that good news? I feel pretty mixed about it. Ron Katz Paris...
...high school again. She got her GED, but now she's too afraid to try community college, she says, because she doesn't want to look stupid. Although she has a house she owns with her husband and a fine job serving coffee, biscuits and small talk at Ole McDonald's Cafe in nearby Acton, Ind., Sarah is not without regret. "It would have been nice to have someone pushing me to stay," she says. "Who knows how things would have turned...