Word: mcdonaldization
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Dates: during 2000-2009
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...that surprising, then, that many national advertisers such as Unilever, Coca-Cola and McDonald's are reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, CEO of CBS Outdoor. Coca-Cola is coming back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets. "Our target consumers...
...years in the big leagues, most famously as a New York Yankee. He once called Yankee owner George Steinbrenner "the fat man upstairs" and another time punched a teammate on the nose during a bathroom brawl. In 1986, after San Diego Padres owner Joan Kroc, the widow of McDonald's founder Ray Kroc, banned beer in the clubhouse, Gossage famously remarked, "She is poisoning the world with her hamburgers, and we can't even get a lousy beer...
Meanwhile, food companies are trying to get out in front of the issue. McDonald's did away with supersizing. Coca-Cola no longer advertises on television programs aimed at viewers younger than age 12. In its ads on children's television, Kraft pitches white-meat chicken Lunchables rather than Oreos. Food packaging, from mac-and-cheese to soup and pancake mix, offers tips for more healthful preparation...
...court of public opinion. People snickered when two New York teenagers--one whose regular diet consisted of two Big Mac or Chicken McNugget meals a day and another who usually ate a Happy Meal or a Big Mac three or four times a week--sued McDonald's, claiming it had made them morbidly fat. A federal judge tossed out their case in 2003. But last year an appeals court revived it and allowed discovery, an unsettling development for food companies because it could open up their marketing strategies to public scrutiny. Around the country, state attorneys general, encouraged by their...
...wanted to go home. I didn't know anybody. I was alone. I missed my family. I was so homesick. I slept maybe four hours. If I wanted to go any place, I would get lost. I only knew two places - my room and the Student Center. And McDonald's! I know fast food. People here like fast food very much. In my country, maybe you eat fast food once a week. Here it seems like they eat it all the time...