Word: mcdonaldization
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Dates: during 2000-2009
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...Suppiah was referring to the eight-year-long court battle waged against his family's restaurant by McDonald's - a classic David-and-Goliath scenario that ended this week in defeat for the U.S. corporation. Malaysia's highest court ruled on Tuesday that McDonald's proprietary claim over the prefix Mc did not apply to McCurry because it sells only Indian food that has no connection with the American-style fast food that McDonald's sells in its 137 outlets throughout the country. For the past eight years, the Suppiahs have maintained that their restaurant's Mc prefix...
...under the restaurant's glass counter - curried chicken, goat's intestine in chili paste, fish head in hot spicy curry, and mee goring, a fried noodle dish beloved by locals. Just hours earlier on Sept. 8, 2009, she had won a landmark court case against American fast-food giant McDonald's, earning the right to keep the Mc prefix in her restaurant's name...
...Kanageswari spreads her arms over the trays of food. "Can you see anything McDonald's here?" About a dozen friends and loyal patrons who had turned up to celebrate her hard-won victory applaud in agreement. Her husband P. Suppiah, 55, a local businessman dressed in a coat and tie, stands by her, nodding in agreement. "They thought we would cut our losses and run ... but we fought back and have toppled a giant," he says. (Read about how McDonald's is giving Starbucks a run for its money...
...case, initiated in 2002, a year after McCurry opened for business, was first won by McDonald's in Malaysia's High Court but was subsequently overturned by the Court of Appeal in McCurry's favor. On Sept. 8, Chief Judge Arifin Zakaria, speaking for a three-member panel of judges in Malaysia's Federal Court, said the court's decision to refuse leave to appeal against the Court of Appeal's decision was unanimous. "We found no merit in the McDonald's appeal to continue with the suit," Arifin said. Counsel S.F. Wong for McDonald's, which has been operating...
...venture in 2001, hoping to strike it big as a franchise. "At that time, there was no Indian food franchise in the country. We hoped to be the first," says Kanageswari Suppiah. "We were doing fairly O.K. until the first legal letter arrived from McDonald's. We almost had a heart attack," she adds. "They wanted us to take off the Mc or face a lawsuit...