Word: mcdonaldization
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...largest U.S. cities has reached 318 million sq. ft., or about as much as 150 Empire State Buildings. The glut has rocked the real estate business and the financial system by sending rents and property values plummeting. "We have overbuilt in this country on an unprecedented scale," says J. McDonald Williams, managing partner of Trammell Crow, the largest U.S. developer...
...down-home food is not new to regulars at such enduring American establishments as Mrs. Wilkes' Boarding House in Savannah, where guests sit at community lunch tables and help themselves from ten to twelve bowls and platters of meats, salads and vegetables. Nor is it at the Virginia Rowell McDonald Tea Room in Gallatin, Mo., where fried gizzards, tomato rosettes and roast chicken with corn-bread dressing are being served as they have been for the past 54 years...
...level, Morgan Spurlock's 2004 Super Size Me is an incisive look at American appetites, health and consumerism. On another, it's just a brainy Fear Factor episode. Spurlock spends 30 days eating nothing but McDonald's. He gets fat, he gets ill, he vomits copiously. Documentarian, schmockumentarian: any man who will hurl in the pursuit of truth has the goods to make an excellent reality show...
...Well before the recent troubles, sales at Wendy's restaurants had been stalled for two years, budging just 0.9% in 2003 and 2.9% last year, far below the pace set by its competitors. The culprit? A sudden burst of creativity from the big guns in the fast-food wars, McDonald's and Burger King, as well as some smart plays by smaller chains like Hardee's and KFC. For years, McDonald's and Burger King had relied on their size to generate growth, opening hundreds of new stores every year to pump up sales. Meanwhile, Wendy's had some very...
...could goose up sales by adding some variety to the menu. In some cases they copied many of Wendy's most successful products. "That never happened before," says Janice Meyer, a fast-food-industry analyst for Credit Suisse First Boston (CSFB). "It took them out of their game." McDonald's launched a line of salads, preaching a newfound concern for health. Burger King and Hardee's took the low road, heavily promoting gut-busting sandwiches like the Enormous Omelet and the Monster Thickburger--names that only hint at the fat and calorie content between their buttered buns. Burger King also...