Word: mcdonaldization
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...Montreal, in baseball). But single-team ownership builds incentives to leverage local sponsors, a strategy the WUSA missed the first time. "It's really important for them to understand that soccer is a community-based sport," says sports consultant Carter. "Sure, it's nice to have national names like McDonald's on board. But it's also nice to have Joe's Service Station. You must create that local feel." DiCicco has proposed a salary cap to prevent one team from scooping up the stars...
...Crimson golfers will attempt to put the Mulekicker Classic behind them as they prepare for the McDonald Cup hosted by Yale this upcoming weekend. Harvard will send its more experienced players—two seniors and a junior—to compete in New Haven...
...commute - and, after hours, the throbbing, beery era of Sydney's pub rock: Midnight Oil, INXS, the Angels, the Radiators. Latham and his cohorts first faced the job market in the prolonged recession of the early 1980s. He is old enough to remember the cold war and life before McDonald's, yet young enough to have caught the first wave of the information revolution and be the father of two boys not yet in school. That's the when...
...wrong with being rich and famous?" he asks. "It's better than being broke and not known!" This he knows from experience. In his poor-and-anonymous days, Nelly, 29, supported himself with jobs that ranged from sorting packages on the graveyard shift at UPS to dressing buns at McDonald's. "It's not all smiles like you see on TV," he says. "The McDonald's I worked at used to have a heavy-ass lunch rush--a week's work in three hours. But when I was there, I discovered that I'm pretty good at working hard...
...billions. "I was never interested in just playing to one market or genre," he says. "I want everybody to get my music." So far, everyone has. His first two albums sold 15 million copies, and in many ways he has become the hip-hop Shania Twain (another ex-- McDonald's employee who grew up poor and writes songs designed to ring registers in every genre). But whereas Twain takes pop songs and countrifies them or vice versa, Nelly is an integrationist. His exuberant rolling delivery--he has never met a hard consonant--naturally places him between the commercial lodes...