Word: mcdonaldization
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...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu...
...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu...
...Staff writer Timothy M. McDonald can reached at tmcdonal@fas.harvard.edu...
...prices worth paying. Daft would forever "be free from that fiction," Buffett said, according to someone close to both men, and better able to focus on long-term goals. That did it for Daft. This past December, Coke made it official: no more advance earnings estimates. A month later, McDonald's followed suit, and a few days after that, AT&T made it a trend...
Buffett's influence over the influential is what gives his views so much currency. His position on an issue inspires strategy in places where he holds no board seat or investment stake. Look again at the earnings-guidance issue. Daft sought out Buffett. McDonald's made its announcement after CEO Jim Cantalupo had turned to one of his advisers--Don Keough, a former long-time Coke executive and FOB (Friend of Buffett). Keough had adopted Buffett's view. On the question of expensing stock options, Cathleen Black, president of Hearst Magazines, who sits with Buffett on the Coke board...