Word: mcdonaldization
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...laws will also apply, with various alterations and restrictions, to products such as cheese and chocolate (but not, thankfully, to children). Enforcing them could be problematic, since identifying "Swiss-ness" is sometimes not as easy at it seems. Just ask McDonald's. Its campaign to assure customers that its ingredients are 100% "aus der Schweiz" took a knock last July when it emerged that the cow used in a poster was in fact Austrian. But then cows aren't the only Swiss animals having an identity crisis. (Read: "Supersizing Europe: The McDonald's Stimulus Plan...
Adorned in a full-length clerical robe with a Bible in hand, Reverend Robert J. Mark, a McDonald Fellow at Memorial Church, stood in front of the Massachusetts State Legislature two Sundays ago, and spoke to a motley crowd of similarly-attired reverends, climate activists, several Boston Mounted Police that gathered on the lawns of the Boston Common...
...pair of veterans—senior Anna McDonald and junior Leanna Coskren—gave the Crimson its scoring punch...
Dempsey’s goal came at 18:23 in the second period, giving Harvard a 2-1 lead. The Crimson had scored two goals in six minutes after being unable to find the back of the net for the first 32. Senior forward Anna McDonald had the first tally at 12:16 into the second...
Kessler and the defense gave Coskren and McDonald time to rally the Crimson. Coskren reached the back of the net first, scoring at 11:17 in the second period. Eight and a half minutes later, McDonald scored the game-winner...