Word: mcdonaldization
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...food that P.F. Chang's serves, last month it hired a flatbed truck to drive around Mexico City with a massive statue of a horse and models dressed as terra-cotta warriors who handed out Chinese takeout boxes filled with chocolate fortune cookies. Unlike fast-food giants such as McDonald's and KFC, which localize their menus in other markets, the Mexican menu of P.F. Chang's is nearly identical to that in the U.S., except that customers will get more hand-holding with longer item descriptions. "We've been representing brands 100% as they are, especially at the beginning...
...just as millions of regular French voters have modernized their own lives - are a large part of his appeal. Time-honored formalities, and the type of scheming in smoke-filled back rooms that the Clearstream scandal conjures up, are increasingly irrelevant in a country that now embraces everything from McDonald's to reality TV. (See the top 10 political sex scandals...
Imagine two restaurants, one at each end of a block. One is a famous four-star establishment, known for its fine cuisine; the other is a McDonald's, popular for its low prices and speedy service. If the élite restaurant opens a branch on every nearby block, it will lose its cachet as well as its customers. Likewise, if the McD's starts serving pricey, five-course meals, its fans will take a hike. That's the central notion of this illuminating book. Maney, a veteran business journalist, calls this dichotomy the "fidelity swap." He argues that there...
...recent evening, Warier and his business partner, Kiran Bhushi, happily pulled up chairs to chat with guests; one diner picked up a guitar and started strumming. This was his dream, Warier says, "a place where people can come, chill, relax." (Read "McCurry: the Indian Eatery That Beat McDonald...
...MCDONALD V. CITY OF CHICAGO...