Word: mcdonaldization
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Enter Susan McDonald. The 38-year-old, who moved to Franklin Reserve three years ago, was walking with her kids along one of the development's new foot trails and saw gang graffiti on a fence. "I thought to myself, This is it--I am done," says McDonald. She voiced her concerns on the town website. "I got 85 responses to do something," she says. She helped found the Franklin Reserve Neighborhood Association (FRNA), which today has 405 members. FRNA created a "good neighbor" letter to let absentee landlords know when their renters were causing problems, and organized a Sunday...
...this engaging teaching guide/love letter to "words that sell brands, grip fans & sometimes change history." After all, says Cone, the chief marketing officer for Epsilon and a veteran phrasemaker, look at the enduring impact of power lines such as Morton Salt's "When it rains it pours" (1912) and McDonald's "You deserve a break today" (1971). Whatever you do, counsels the author, "change everything but a great line." That sort of inspiration, he maintains, is the voice of the brand...
...Number of New Yorkers, according to the state health department, who would avoid obesity if chains like McDonald's published calorie counts on their menus, as required by a recently upheld New York City...
...Another prominent Harvardian implicated in slavery was John Hancock, Class of 1754, who served as Treasurer of the University from 1773 to 1777. McDonald C. Bartels ’09, who was in Beckert’s seminar, found that one of Hancock’s business partners, James Rowe, traded slaves. Hancock donated ?554 to Harvard College...
...Michael Dukakis looked in a tanker's helmet, whether John Kerry's favorite sports were too precious (like wind-surfing), whether Al Gore's debate sighs over his opponent's simple obfuscations were patronizing. Bill Clinton was the lone Democratic master of low-information signaling - a love of McDonald's and other assorted big-gulp appetites gave him credibility that even trumped his evasion of military service...