Word: mcdonaldization
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After Baribeau and Tegan Schroder were whistled for consecutive penalties at 13:01 and 13:29, the Crimson set up on a 5-on-3 advantage. Forty seconds later, freshman Jillian Dempsey won a faceoff and passed the puck back to senior Anna McDonald...
...until the age of five, Amya’s home was the hospital. Her mother, Chele, stayed with her at a nearby Ronald McDonald House, but her father had to stay at home, making the four-hour drive to Duke University every other weekend...
Murray also used the event to award Yakov Berenshteyn ’10 with a $1,000 scholarship for engineering excellence and Professor of Computer Science Margo I. Seltzer ’83 with the Capers and Marion McDonald Award for Excellence in Teaching and Mentoring...
...point. But this is America. We're about competition and reinvention - not just at the Burger Bash, but also in the omnipotent market, where fortunes rise and fall over the narrowest bits of brand differentiation. (Take away Ronald and the King, and only an expert can tell the basic McDonald's and Burger King hamburgers apart.) (See the 10 worst fast-food meals...
...figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald's ubiquitous "I'm Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both in terms of interest and positive feelings - was a baby giggling. The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom's second-place finisher. Others that followed were an ATM dispensing cash, a steak sizzling on a grill...