Word: mcdonaldization
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Josie Natori didn't set out to revolutionize the lingerie industry. She might easily have ended up with another business: McDonald's franchises ("They wouldn't let me open in Manhattan," Natori recalls) or antique furniture reproduction ("The chairs weighed more than I did") or even a car wash ("We would park and count the cars that went into them"). In her search, Natori, 60, who was born and raised in the Philippines but moved to New York City in 1964, was merely trying to satisfy an entrepreneurial urge that she traces back to her grandmother, who owned several businesses...
...Asked whether new plants should be required to withstand rogue-airplane attacks, the Democrat offered, "When they change the law to require absolute assurance of perfect protection, there won't be a lot of nuclear reactors in this country. Also, there won't be a lot of cars or McDonald's." He was 58 and had melanoma...
...participants thought the contents tasted better in the jar that had a name-brand label on it. In another study, published this month by researchers at Stanford University, children given the same French fries and chicken nuggets in different packaging preferred the taste of the food delivered in McDonald's wrappers. "Ideally, a manufacturer increases the quality of a product, and that in turn increases word of mouth and media coverage," says Gigerenzer. "But advertising shortcuts this process. There's no longer a connection to quality...
...harnessed to teach kids about healthy eating habits. In fact, Robinson's own study hinted at such a possibility - two of the five items the kids tasted were healthy, baby carrots and milk - and the children still liked the taste of these items more when they were presented in McDonald's packaging than when they were offered in unmarked containers. But, says Robinson, "If healthful foods still represent the minority of choices available, then [McDonald's] will continue to promote the consumption of the junk foods that kids have been eating...
...response to the growing obesity problem in the U.S., companies including McDonald's, Coca-Cola, PepsiCo, Kellogg, and Kraft created the Children's Food and Beverage Advertising Initiative last year to self-regulate the $10 billion worth of food and beverage messages they aim at young children each year. The initiative pledges to promote healthy lifestyles for youngsters by giving them healthier food and drink choices. It's a good start, says Robinson. "So far we have seen baby steps toward improving menus," he says, "but it remains to be seen whether these companies will follow through on their promises...