Word: mcdonaldization
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...gorged on McDonald's for the 2004 documentary Super Size Me, then went to TV with his nonfiction series 30 Days on FX. Season 2 of Morgan Spurlock's critically acclaimed show--which explores what happens when you spend a month with someone on the opposite side of a controversial issue--premieres this week. TIME's Hillary Batchelder and Jeff Chu spoke with Spurlock, 35, about hamburgers, going to jail and growing up as a dancer in West Virginia...
Super Size Me was your breakthrough. Do you ever go to McDonald...
...Thanks to McDonald's, Holiday Inn, and Howard Johnson, one suddenly could travel coast-to-coast and eat from an unvarying menu and sleep in the same room every night. As Alphonse Karr might have mused, "The more one travels, the more one stays in the same place." Indeed, by now, the Interstates' uniform signages - emblazoned with the system's own red-white-and-blue shield icon; others proclaiming speed-limits and upcoming exits; and still others touting McDonald's, Best Western, Exxon, BP, and Wendy's - float through our subconscious like so many branded Jungian archetypes...
WADE'S WORLD What's the secret to NBA star DWYANE WADE'S success? Eminem and McDonald's. Before games, "I always get some me time," says the Miami Heat guard who last week took home the NBA finals MVP Award after leading his team to victory over the Dallas Mavericks. Before Game 6, D-Wade says, he listened to Eminem's Lose Yourself several times. "There's a lot of words in there that get your mind right." The 24-year-old also enjoys a diet regimen not endorsed by most sports nutritionists: "I'm a Quarter Pounder, double...
RHYMEFEST BLUE COLLAR This Chicago M.C. was a janitor, florist and McDonald's cashier before scoring as Kanye West's Jesus Walks co-writer, and his debut brings a touch of working-class humility to a genre desperate for it. On Brand New, Rhymefest and West trade verses, with West rapping about his consumer lust while 'fest advises, "Skip the brand name/ I won't brand you," and he admits that West, who produced, "hook[s] me up as long as I don't ask him for too much." These Days interrupts two verses about the monotony of everyday life...