Word: mcdonoughs
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...McDonough is, without a doubt, the best baseball broadcaster in the business. He is witty and intelligent. His voice is clear and his play-by-play sharp. His dry sarcasm is accurate and hilarious, and though it’s clear he’s a Red Sox fan, McDonough tells it, as Howard Cosell would say, “like...
Before you dismiss McDonough as a lunatic, consider this: he has already won over a big-time convert by the name of Bill Ford. When the chairman of Ford Motor Co. decided to rebuild the company's historic River Rouge complex, destroyed by an explosion in 1999, he hired McDonough, who is based in Charlottesville, Va., as a sustainability expert to help make the new plant outside Detroit as environmentally friendly as possible. The result, which is scheduled to open next year, may not fulfill all McDonough's ideals, but it will be the greenest car factory ever. Thirty-five...
...revolutions go, this one has a large number of theorists and manifestos. Besides McDonough and Braungart's Cradle to Cradle, there is Natural Capitalism by Paul Hawken (founder of gardening supplier Smith & Hawken), Amory Lovins and L. Hunter Lovins; it makes a strong case that natural resources should be just as valued a part of our capital base as factories and machines. Biomimicry by Janine Benyus encourages companies to look to nature for possible design techniques. She cites San Francisco's Iridigm, whose flat screens for mobile electronic devices produce color in a manner similar to the way microscopic structures...
...sustainable and then realize that vision with new processes and materials. McDonald's, which has had a relationship with the advocacy group Environmental Defense for 13 years, this year stopped buying chicken treated with Cipro-like antibiotics. And, yes, Nike has begun stripping toxins from its shoes, which makes McDonough happy. You can now buy baseball cleats free of polyvinyl chloride...
...industrial order envisioned by revolutionaries such as William McDonough and Amory Lovins is still in an early phase. But with each manager they convince, each CEO they mesmerize, their powerful ideas come one step closer to transforming the world...