Word: mcdonoughs
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...profession, William McDonough is an architect and industrial designer. But by temperament and ambition, he is much more: a visionary, a prophet, even a zealot. In his new book, Cradle to Cradle, written with business partner Michael Braungart, McDonough dreams of a world without waste, a world without poisons, a world in which all materials are continuously recycled. He thinks sneakers, for example, should have biodegradable soles so that whatever material scrapes off onto the ground can be readily consumed by worms and microbes. The ultimate goal is to create a sustainable world, enabling humans to "love the children...
...That sounds like the rant of utopian cranks, but both authors are respected even in the boardroom. McDonough is lead architect on a $2 billion project to rejuvenate Ford's massive River Rouge plant; Braungart helped found Germany's Green Party. Rather than flog humans for being wasteful beasts, they celebrate our propensity to consume, insisting there are ways to make that impulse a healthy part of a dynamic ecosystem. In Cradle to Cradle, the authors question why shampoo bottles, yogurt containers, and candy wrappers aren't made of biodegradable material. Why can't trainers be designed to eventually fertilize...
Recycling as we know it is stupid, or so say architect William McDonough and chemist Michael Braungart in Cradle to Cradle: Remaking the Way We Make Things (North Point Press; 208 pages). The environmentalist mantra of reduce, reuse and recycle is based on the singularly flawed idea, according to the authors, that all things must pass into waste. Even if you turn that pop bottle into a fleece jacket?by applying brute force and chemical processing?that seemingly useful incarnation is just an additional step between raw material and landfill. "If humans are truly going to prosper, we will have...
...publishing company now has over 550 sourcebooks printed and available, McDonough said...
...McDonough said it is necessary that all students fill out a form prior to purchase...