Word: mcdos
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Dates: during 2000-2009
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...best bet for McDonald's in Europe? If so, Denis Hennequin, 46, the new president of McDonald's Europe, is just what the company--whose sales dipped 1.4% in May--may need. Hennequin, who started by managing a Parisian outlet, is already offering Evian and pastries at the French McDos and tweaking standard fare with Greek Macs and a "dollar menu" variant in Germany. Next up: develop McDonald's in Russia, launch sandwiches and remodel British restaurants this fall--perhaps even offer a "meat and chocolate" dish in Romania. No stranger to the short-order line, Hennequin might just flip...
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