Word: mcelligott
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...However, McElligott fails to draw a distinction between technically recoverable oil (the amount of oil that is contained within the ANWR field) and economically recoverable oil (the amount that can actually be obtained, given recovery costs and oil prices). When this distinction is taken into account, the amount of oil we can expect to recover in exchange for opening ANWR is significantly less than McElligott tells...
...James M. McElligott ’03 is an economics concentrator in Mather house...
...FALLON, chairman, Fallon McElligott...
...slogan for their advertising agencies: Get Lost! Consider United Airlines, which dumped Leo Burnett, the giant Chicago agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry, United is heading in another direction...
...Minneapolis, Fallon McElligott (1996 billings: $355 million) has become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton...