Word: mcelligott
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Dates: during 1990-1999
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...FALLON, chairman, Fallon McElligott...
...slogan for their advertising agencies: Get Lost! Consider United Airlines, which dumped Leo Burnett, the giant Chicago agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry, United is heading in another direction...
...Minneapolis, Fallon McElligott (1996 billings: $355 million) has become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton...
...Falcone (2), Butt (2), Mertick, Fox. DP: Holy Cross 1. Harvard 2. Los: Holy Cross 8. Harvard 9. 2B: Hill (2). Brissette. 3B: None. HR: None. CS: Raldson. Fox, Weissman, Levy. CORNELL IP M R ER BB SO Liebler. L 5 6 4 3 4 3 McElligott 3 4 2 1 1 0 HARVARD IP M R ER BB SO Davidson, W (1-2) 6 5 0 0 0 7 Allen 1 1 0 0 2 1 Mitchelf 1 1 2 2 3 0 Cicero 1 1 0 0 0 0 WP: Mitchell. PB: None. HBP: None. HBP: None...
...first phase of the campaign consists of five 30-second commercials that will air prominently over the next four months on such national shows as the Summer Olympics coverage, 60 Minutes and Larry King Live. The spots, created by the Fallon McElligott agency of Minneapolis, are far from our usual "call to action" ads with an 800 number that viewers can call for a subscription. Instead, they focus on recent stories that have particularly broad significance and impact on people's lives. The tag line: "If it's important to you, you'll find it in TIME...