Word: mcelligott
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...Falcone (2), Butt (2), Mertick, Fox. DP: Holy Cross 1. Harvard 2. Los: Holy Cross 8. Harvard 9. 2B: Hill (2). Brissette. 3B: None. HR: None. CS: Raldson. Fox, Weissman, Levy. CORNELL IP M R ER BB SO Liebler. L 5 6 4 3 4 3 McElligott 3 4 2 1 1 0 HARVARD IP M R ER BB SO Davidson, W (1-2) 6 5 0 0 0 7 Allen 1 1 0 0 2 1 Mitchelf 1 1 2 2 3 0 Cicero 1 1 0 0 0 0 WP: Mitchell. PB: None. HBP: None. HBP: None...
...first phase of the campaign consists of five 30-second commercials that will air prominently over the next four months on such national shows as the Summer Olympics coverage, 60 Minutes and Larry King Live. The spots, created by the Fallon McElligott agency of Minneapolis, are far from our usual "call to action" ads with an 800 number that viewers can call for a subscription. Instead, they focus on recent stories that have particularly broad significance and impact on people's lives. The tag line: "If it's important to you, you'll find it in TIME...
Among the unamused: Geller himself. After the ads aired in 1989, he sued Timex and the advertising firm Fallon McElligott, which created the spot, for a very down-to-earth $8 million. Geller asserted that Timex used the fame of his "psychic abilities" to sell their watches. But last month a New York district court judge threw out four of Geller's five claims, such as the assertion that the ad violated his right to control his own image and publicity. The case will now proceed on the sole claim that Tim Dry, the actor featured in the commercials...
...deal with the boss, while at a mega- agency the upper echelon usually concentrates on major accounts like IBM (budget: $138 million). But the greatest lure is the little shops' reputation for creativity. In last June's annual Clio Awards ceremony, the industry's equivalent of Oscar night, Fallon McElligott of Minneapolis ($142 million) won twelve prizes. The most honored Madison Avenue contender, BBDO Worldwide ($3.7 billion), won seven. Among the Minnesota firm's winners was an ad for a pregnancy-prevention campaign that portrays an expectant teenager under the line, "If you're embarrassed by a pimple, try explaining...
...Fallon McElligott issued apologies to all concerned, but the gesture was too late. One of its biggest accounts, the U S WEST Bell telephone company, now says it will not renew its contract with the agency, valued as high as $10 million annually. The reason: the BITCH, BITCH, BITCH affair. Said a satisfied Schleuning: "This is Fallon McElligott's worst possible nightmare come true. I couldn't have set this one up if I had tried...