Word: mcgannon
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Dates: during 1950-1959
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When the National Association of Broadcasters wrote its Television Code in 1952, the association decided that certain products should not rate air time at all, e.g., hemorrhoid remedies. This spring, when the Westinghouse Broadcasting Company's President Donald McGannon took charge of the N.A.B. code review board, offenders were told to stop talking about hemorrhoids and other such "intimately personal" problems or forfeit the code seal of approval, but 20 stations decided that they could get along without it. Further, McGannon's review board went on to criticize commercials for toilet paper, deodorants, laxatives, etc. In a confidential...
...WCRB, which pioneered in stereophonic sound, is offering a record 128 hours of concert music a week, and Westinghouse Broadcasting Co.'s four new "FM only" outlets are making a pitch to advertisers who prefer "a rifle shot to a shotgun blast." Says Westinghouse President Donald McGannon: "FM is at last on the march, and that day may not be too far distant when our country will have three separate major media for broadcast entertainment and advertising: TV, AM radio and FM radio...
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