Word: mcgoverns
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Dates: during 1970-1979
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...spite of the rise of campaign consultants, Walker is probably the first person to use his system of distribution of radio spots. Walker just graduated from Georgetown last year and began working with McGovern after a short stint in the Hughes for President campaign. Hughes had a veteran radio reporter who was in the process of developing the distribution system for a national campaign. Since Hughes never really got of the ground as a national candidate his radio man never got a chance to use his system. However, Walker worked him developing the plan, and perfected the system...
...addition to trying to get out general radio news spots to as many radio stations as possible, Walker also attempts to send out specific spots to radio stations with specific constituencies. For example, if McGovern were to speak on farm prices and inflation Walker would distribute on spot to rural farm listeners and another to urban stations...
John Gage, who left the Public Policy Program here because "he couldn't stand the bullshit handed out" has the responsibility of making sure there are outlets for TV cameras at each McGovern speaking engagements. Gage is the person who has to find the extra extension cord, or to set up the platform for the cameramen to stand on. Gage prides himself on the fact that McGovern has not had one rally since the convention where any television camera failed to get usable footage...
...xerox machine, a mimeograph machine and three electric typewriters. He supervises a staff of three which produces the transcripts of speeches, press releases and schedules for the press. Doughrety thus can sit in the front of the plane and discuss ideas for a press release with McGovern, then walk to the back of the plane, write the release, and distribute it before the airplane lands...
With such an efficient organization the question arises: just why is McGovern going to do so poorly? In a recent article in the New York Review of Books, Christopher Lasch argues that McGovern fails to make an impact on people because he has not assumed a populist stance. In a recent interview, Jack Newfield and Jeff Greenfield, authors of the book A Populist Manifesto, took a similar stance. After hearing McGovern on the stump for a week, it is fair to say that this assertion is simply not true. McGovern consistently attacks the Nixon administration for selling out to "special...