Word: mcgoverns
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Dates: during 1970-1979
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...Thus McGovern had only made one real appearance in front of an open meeting Friday. By skillful use of the media, he was able to woo ethnic and labor votes as well as to show people that he was "taking his campaign to the American people...
...events were all planned to give the media ample time to meet deadlines. Press facilities were available after each appearance and McGovern was able to achieve his desired goals...
...Because McGovern won the primary with a massive grassroots organization, little attention has been given to the McGovern media operation which is one of the most extensive in history. McGovern travels with at least eight full-time press people, ranging from his press secretary, Dick Doughrety, to "media mothers" Polly Hackett and Carol Freedenberg...
Polly Hackett and Carol Freedenberg, the McGovern media mothers, have the sole responsibility of making sure that the press is kept aware. They travel on the buses with reporters, flirt with them, serve drinks and give out the releases that Doughrety and his staff write. When Doug Kneeland of The New York Times wants to know when he can get the name of a city where McGovern will be giving a speech later in the evening on national T.V., Hackett and Freedenberg will have to find...
...Walker oversees McGovern's radio operation. His job is to get segments of McGovern's speeches to as many radio stations as he can. To do this, he tapes every speech McGovern makes and prepares a news report for radio stations. Walker pretends that he is a radio station's correspondent with the McGovern campaign. He then plays the tape over the phone to 16 McGovern radio people in campaign headquarters around the country. These people then have 12 volunteers phone the report that Walker has given them to all the radio stations in their area that do not have...