Word: mcgoverns
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Whether this bodes well for McGovern's chances of carrying the state is as yet uncertain. A Daniel Yankelovich poll taken August 25-September 12 showed Nixon leading 71-18, but since that time, both McGovern and Shriver have toured the state. An October 20 poll cited by the McGovern-Shriver state campaign headquarters showed Nixon leading by a margin of 52-38, which, according to state campaign chairman Donald O'Brien, marked a ten point gain for the South Dakota senator in a little over a week...
...close. In 1960, Kennedy carried the state by a mere two per cent, while Humphrey won by a margin of only 1.2 per cent. Party loyalty goes a long way in Texas, but it seems to stop just short of the White House. In order to capture the state, McGovern will need strong support from the traditionally Democratic minority groups in the state, as well as from newly registered voters...
...There's the black vote, which needs to be high, and of course, the Mexican-American vote, too," Farenthold explained. "But most importantly--and I think this is the key to Texas politics--McGovern needs the rural vote, which I did not have. You just don't carry Texas without rural support...
...vote in Texas, but these districts are still considered "swing" areas. "They've always been solidly Democratic, but in recent years, especially in (former U.S. Senator) Ralph Yarborough's case, there's been some migration," explained John C. White, state Commissioner of Agriculture and co-chairman of the Texas McGovern-Shriver campaign. "Like the people in the urban areas, they're not as concerned as they should be about farm programs and rural development programs...
...making an appeal for the Texas farm vote, McGovern will have to unite a host of desparate elements under his campaign banner. Texans in the panhandle region show mid-western Republican influences while East Texas is heavy Wallace country; Southwest Texas is a land of rugged individualists who tend to vote very conservatively. Much of the vote in these areas will probably go to Nixon. South Texas, however, has a large Mexican-American population. Although LaRaza Unida Party has not endorsed McGovern, the South Dakotan can still count on carrying the Rio Grande Valley counties: LaRaza does not yet control...