Word: mcgrath
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Dates: during 2000-2009
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...same week that a majority of undergraduate voters rejected a mandatory student activities fee, hundreds of juniors willingly paid a mandatory fee to have their photos included in next year’s yearbook. They had little choice: for $10, they could have their photos taken by McGrath Studios; for $50, they could provide their own photos to the yearbook. If students refused to pay, neither their photo nor any of their information would appear in the yearbook...
...sales from the current level of 1600 copies. Assuming that 100 more yearbooks were sold (some parents buy two or three copies), this would boost sales by $8,000. The other $6,000 can easily be made up through other avenues such as advertising and more lucrative contracts with McGrath or other studios...
...President Matthew A. Steinert ‘06 tried to justify the fee in an e-mail by blaming McGrath Studios. “In order to eliminate the $10 fee we would need to be willing to find a photographer to take pictures for FREE,” he wrote. In fact, owner Bob McGrath has said he would be happy to provide free photo sittings, as he does at Boston College and Harvard Law School...
...Though McGrath Studios collects the fee, it in fact goes back to the yearbook in the form of a kickback for being the exclusive senior portrait provider to Harvard undergraduates. McGrath Studios charges students $10 and then pays the yearbook $25. (They call it a “rebate.”) In effect, the yearbook charges each student $10 just to be included. McGrath pays HYP a net $15 per student for the exclusive rights to the 1400 senior portraits...
...Women are slightly more inclined to study humanities, men are a little more inclined to do social science, and a few more men do natural sciences—not by much though,” McGrath Lewis said. “I think the main thing is to make the point that you can choose among them and we meet all kinds of needs...