Word: mcgraw
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Dependable Losers. The major houses produce titles in the hundreds; their bosses can scarcely remember the authors' names, let alone find time to read their books. McGraw-Hill turned out 662 last year, Doubleday & Co. 650, Harper & Row 633, Prentice-Hall 449, Holt, Rinehart & Winston 345 and Random House 421. They all print text-and reference books, as well as children's books, which are dependable moneymakers. Their profitable textbook and paperback operations enable them to gamble on adult trade books-which as a rule lose money. Random House President Robert Bernstein estimates that 60% of adult trade...
ROMAN AFRICA IN COLOR by Roger Wood and Sir Mortimer Wheeler. 160 pages. McGraw-Hill. $25. A tour of dead cities washed by the Mediterranean, with their groves of white columns, deserted temples, amphitheaters, markets and wheel-rutted streets. The Roman Empire in Africa stretched from Alexandria on the border of Egypt across to Tangier on the Strait of Gibraltar; its remarkably preserved ruins give the best picture of the Ancient World available today...
...ILLUSTRATED HISTORY OF ITALY by Milton Gendel. 276 pages. McGraw-Hill. $25. A fascinating pictorial chronicle from the Iron Age to La Dolce Vita, with half a dozen historical essays by Italian and British professors...
Died. George Magerkurth, 77, National League umpire from 1929 to 1947, a 6-ft.-4-in. ex-heavyweight boxer with a bulldog face and a growl to match, who set the tone of his career by bouncing John J. McGraw in the first game he worked, became the terror of such bench jockeys as Leo Durocher, Frankie Frisch, Mel Ott, and anyone else with the temerity to question his calls, at one time or another heaving pop bottles back at the stands, breaking the jaw of a catcher who attacked him, and thrashing a fan who did likewise; of pneumonia...
...APES by Ramona and Desmond Morris. 271 pages. McGraw-Hill...