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Word: mcguffins (lookup in dictionary) (lookup stats)
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Usage:

Alfred Hitchcock, round, restless British cinema director, famed for his movie chillers (The 39 Steps, Rebecca, etc.), revealed that their audience-paralyzing secret was a thing called "the McGuffin."* Said he: "The McGuffin is the thing the hero chases, the thing the picture is all about ... it is very necessary...

Author: /time Magazine | Title: People: People, Dec. 18, 1944 | 12/18/1944 | See Source »

...means original with Hitchcock, the McGuffin is a hoary British joke about a parcel-toting man on a train meeting another man, who inquires...

Author: /time Magazine | Title: People: People, Dec. 18, 1944 | 12/18/1944 | See Source »

...McGuffin...

Author: /time Magazine | Title: People: People, Dec. 18, 1944 | 12/18/1944 | See Source »

...What's a McGuffin...

Author: /time Magazine | Title: People: People, Dec. 18, 1944 | 12/18/1944 | See Source »

...McGuffin is a small animal with a long, yellow, spotted tail, used for hunting tigers in New York...

Author: /time Magazine | Title: People: People, Dec. 18, 1944 | 12/18/1944 | See Source »

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