Word: mcguffins
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Alfred Hitchcock, round, restless British cinema director, famed for his movie chillers (The 39 Steps, Rebecca, etc.), revealed that their audience-paralyzing secret was a thing called "the McGuffin."* Said he: "The McGuffin is the thing the hero chases, the thing the picture is all about ... it is very necessary...
...means original with Hitchcock, the McGuffin is a hoary British joke about a parcel-toting man on a train meeting another man, who inquires...
...McGuffin...
...What's a McGuffin...
...McGuffin is a small animal with a long, yellow, spotted tail, used for hunting tigers in New York...