Word: mci
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Dates: during 1990-1999
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...warrior, and there are few signs that the breakup has put the core business into better shape to meet cutthroat competition. Anyone turning on a radio or TV, answering the phone or picking up the mail these days has to fend off endless pleas from AT&T and competitors--MCI and Sprint are the biggest--to switch his or her long-distance calls from one carrier to another. Or pleas not to switch. Or to switch back...
...horizon are MCI Communications and Rupert Murdoch's News Corp., which have sunk $1.1 billion into their joint global dbs venture, American Sky Broadcasting. This pair love a good marketing punch-up. The company started swinging last month, touting ASkyB's service as "entertainment like nothing on earth." Earth to Rupert: the system is at least two years from launch...
...will MCI, AT&T, TCI, Time Warner and countless others. Bewildering? Sure, but also very competitive. He who offers the best service at the lowest price will win 21st century Americans' hearts and monthly subscription fees...
...Five ask, "Got milk?"--the tag line for the multimillion-dollar America's Dairy Farmers' ad campaign. In a similar marketing scheme, Dr. Dre spouted AT&T's "Know the code" on New York Undercover. The upcoming Mother's Day episode of Living Single will top that for MCI when a character calls mom by dialing 1-800-COLLECT. "Whatever we do, we try to look for a natural integration with a show," says Fox senior vice president Doug Binzak. "Our main concern is to make sure viewers don't feel everything is overcommercialized...
...interstate highway system in the 1950s. But on December 21, 1993, Gore gave a speech announcing that "unlike the interstates, the information highways wil be built, paid for, and funded by the private sector...." Coincidentally, on December 21, 1993, the Democratic National Committee received a $50,000 check from MCI, $15,000 from NYNEX, $15,000 from Sprint and $10,000 from U.S. West. Perhaps the Clinton Adminstration's telecommunications policy wasn't written in a conscious attempt to raise funds, but that was undoubtedly its effect...