Word: mci
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...warrior, and there are few signs that the breakup has put the core business into better shape to meet cutthroat competition. Anyone turning on a radio or TV, answering the phone or picking up the mail these days has to fend off endless pleas from AT&T and competitors--MCI and Sprint are the biggest--to switch his or her long-distance calls from one carrier to another. Or pleas not to switch. Or to switch back...
...seems to be losing market share and is in a costly battle to get it back. Last week it descended into a pure price war, announcing a new flat-rate plan: 15' a minute for any call, anytime, anywhere in the country. Competitors already offer such plans. MCI Telecommunications president Timothy Price jeers, "The routine is that MCI introduces a service and AT&T says it isn't necessary. Then a year later they come out with something similar." AT&T isn't the only phone company whose stock is under pressure (see chart). Share prices of the Baby Bells...
...horizon are MCI Communications and Rupert Murdoch's News Corp., which have sunk $1.1 billion into their joint global dbs venture, American Sky Broadcasting. This pair love a good marketing punch-up. The company started swinging last month, touting ASkyB's service as "entertainment like nothing on earth." Earth to Rupert: the system is at least two years from launch...
...will MCI, AT&T, TCI, Time Warner and countless others. Bewildering? Sure, but also very competitive. He who offers the best service at the lowest price will win 21st century Americans' hearts and monthly subscription fees...
...Five ask, "Got milk?"--the tag line for the multimillion-dollar America's Dairy Farmers' ad campaign. In a similar marketing scheme, Dr. Dre spouted AT&T's "Know the code" on New York Undercover. The upcoming Mother's Day episode of Living Single will top that for MCI when a character calls mom by dialing 1-800-COLLECT. "Whatever we do, we try to look for a natural integration with a show," says Fox senior vice president Doug Binzak. "Our main concern is to make sure viewers don't feel everything is overcommercialized...