Word: mci
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...minutes of free long-distance calling every month for an entire year on MCI when using the credit card as a calling card...
...Newark shut down service to millions of consumers and businesses when workers accidentally cut a high-capacity fiber-optic phone cable. Last week's misadventure will not enhance AT&T's reputation for reliability and could persuade some customers to farm out more business to the company's rivals MCI and Sprint...
...hugging image -- and are naturally looking for something in return. It's a win-win situation for both conservation groups and businesses. "The program lets us support the environmental movement and try to capture the younger demographic audience we are looking for," says Debra Shriver, consumer-markets spokesman for MCI...
...MasterCard have introduced so-called affinity cards for conservation groups. As in credit-card programs that award frequent-flyer mileage on major airlines, the nonprofit organizations receive a small percentage of the bill charged by each new member customer. The Nature Conservancy has taken in $150,000 from MCI since the program began last February, and expects its take to grow to nearly $400,000 annually in the future...
Such relationships need not be monogamous. In addition to its tie-in with MCI, the nonprofit Nature Conservancy recently established a partnership with the profit-seeking Nature Co., which sells art, maps and gadgets designed with ecological themes through 60 stores and a catalog with a circulation of 4 million. The National Wildlife Federation has licensed its logo for use on toys, T shirts and stuffed animals at K-Mart, Sears and other stores across the U.S. The N.W.F. also allows American Greetings Co. to sell a series of birthday cards made from recycled paper and sporting pictures of endangered...