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...result of a federal antitrust action in 1982, the monopoly American Telephone & Telegraph Co. enjoys over long distance service is being replaced by a policy the Federal Communications Commission calls "Equal Access." Under this policy, all long distance firms (MCI and Sprint are among the better known) will have access to the same equipment and services from independent local telephone operating companies (like New England Telephone). The consumer, in turn, will be able to choose which firm will carry his call after he picks up the receiver and dials "I". The policy is gradually being implemented across the country, until...

Author: By Jess M. Bravin, | Title: Thoughtless Choice | 4/9/1985 | See Source »

...Sprint, MCI, Allnet, and some of AT&T's other competitors also participate in the growing ad war, but none has rivaled Ma Bell's assault on collegiate conversationalists. College Students call home a lot, AT&T reasons, and the folks often foot the bill. As a result, the only advertisement as frequent as that for ROTC in collegiate publications is the AT&T Thinking Student...

Author: By Jess M. Bravin, | Title: Thoughtless Choice | 4/9/1985 | See Source »

This was interesting to McGowan because he managed a company, Microwave Communications of America (now renamed MCI Communications), that had a rival technology to send long-distance messages by microwave. When AT&T balked at carrying these messages to their final destination over local wires, McGowan went to court. He also persuaded the Justice Department to start antitrust proceedings against...

Author: /time Magazine | Title: Man of the Year | 1/7/1985 | See Source »

...room. And in the back patio, a Jacuzzi whirlpool bath stands surrounded by fake boulders. McGowan admired the props in the polar bear cage at the National Zoo and ordered some for himself. The whole place suits the style of the man who, on once being asked what MCI stood for, said, "Money coming...

Author: /time Magazine | Title: Man of the Year | 1/7/1985 | See Source »

...courtmandated plan to break up into eight pieces: a shrunken AT&T, which kept its long-distance network, and seven regional companies to provide local service. The immediate results of the split were increased competition and confusion. Long-distance rates fell by 6% as AT&T battled with MCI Communications, GTE Sprint and other rivals. At the same time, though, the average cost of local service rose by 8%. Customers were befuddled by multipage bills, bewildered about whom to call for repairs and bedeviled by delays in the installation of new telephone lines. Said Jack Reiss, 83, a retired salesman...

Author: /time Magazine | Title: A Year of Rolling Sevens | 1/7/1985 | See Source »

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