Word: mci
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Sears is still working to broaden its business horizon. The company has set up the Sears Communications Network, which is going to sell computer-data transmission and communications services. The company is already offering long-distance telephone services through MCI Communications, one of the new competitors of A T & T. Customers may charge calls to their monthly Sears bill. In California the company is experimenting with a telephone bill-paying service linked to its credit card. In February, Sears launched a joint venture with IBM and CBS to develop a home-information service called Trintex, which will probably involve bill...
...chose the three winners from 16 qualified applicants by using the somewhat unorthodox method of a lottery. Agency officials drew names from a plastic drum borrowed from the Selective Service. This set off loud beeps of protest from such applicants as American Express, MCI and Metromedia, which claim they are better equipped to provide the service than the others. But the relatively small firms that won-Radiofone, Pagememo and United Paging-have links to larger companies, including Western Union and Cox Communications...
Although electronic epistles have so far shown more promise than popularity, Federal Express hopes its entry will be a hit. Unlike services offered by rivals such as Western Union and MCI, ZapMail will not require customers to use computer keyboards to send messages. Instead, couriers will pick up and rush material to a Federal Express office, where clerks will feed it into a document scanner for transmission over land lines. At the receiving Federal Express office, a laser printer will spew out copies for couriers to deliver immediately. The firm even vows to give full refunds if documents are late...
Mary Plunkett, a sales coordinator for an Atlanta food company, complains that about 20% of the time the Sprint hookup "just refuses to work." Nevertheless, she adds, "But it saves us a substantial amount of money. That's the best incentive there is." Typically, tolls for both MCI and Sprint are less than...
...Says MCI's Carter: "We're going to give long distance an image. Having specials, packaging it, promoting it. We're going to give long distance a brand name...