Word: mci
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Prodded by new competition from companies like MCI Communications and GTE-Sprint, A T & T announced a program that gives its 80 million residential customers credits toward buying 50 different products and services. By making $15 to $300 a month in long-distance calls, customers become eligible for reductions on Polaroid cameras, airline tickets and nights in a Howard Johnson's motel. If callers reach out and touch someone often enough or long enough, they can talk themselves into $500 off a Toyota truck. The A T & T plan is aimed at helping the company hang...
...rulings also had an impact on AT&T's long-distance competitors, such as MCI and GTE's Sprint. Since AT&T controls about 94% of the long-distance market, the agency has been trying to encourage more phone competition. The FCC last week reaffirmed its earlier decision that AT&T's competitors had to pay only 55% as much as AT&T to link up with local telephone networks. This means that the smaller companies should be able to continue charging lower prices than AT&T. Because of their discount rates, MCI and GTE are currently...
...first annual meeting since the breakup. Stockholders are expected to confront Chairman Charles Brown with a sorry list of woes. Those will include declining service, the company's rapidly shrinking share of the $44 billion longdistance market (in the face of gains by competitors such as MCI Communications and GTE Sprint), weakened revenue and earnings projections for 1984, and the performance of the new company's stock since November, down 20% to a near low of 15⅞ last week...
...phone company, meanwhile, clearly is in the computer market to stay. At a time when its traditional long-distance business is under attack from increasingly aggressive rivals like MCI Communications, A T & T is out to wove that it can play in the other guy's Ballpark...
Some 50 million Americans carry telephone credit cards. More than 47 million have been issued by American Telephone & Telegraph, which operates the long-distance lines that used to be part of the Bell system. The rest have been put out by competitors like MCI. Each AT&T card is supposed to be protected from abuse by a four-digit personal identification number that only the user and the company know. Someone using the card must give both his phone and the identification numbers. But anyone who finds or steals a card, or overhears the numbers being read to an operator...